Concurrences

Advocacy Versus Enforcement in Antitrust Compliance Programs

This article focuses on the question of why firms self-regulate to avoid more severe public regulation in the area of antitrust compliance. We distinguish the effects of an antitrust authority’s outreach and enforcement on firms’ adoption of antitrust compliance programs. Furthermore, we examine the mechanism that may drive an antitrust authority’s actions on firms’ decisions to adopt compliance programs. Using a two-year survey of 432 firms drawn from the top three hundred Taiwanese enterprises and applying mediation analysis, we find that “voluntary” self-regulation actions, encouraged by the antitrust authority to promote compliance programs via advocacy, significantly increase the creation of antitrust compliance programs. Moreover, “coercive” actions of the antitrust authority in terms of enforcement are less effective than voluntary actions for firms’ compliance programs creation. Within “coercive” actions, large fines are more likely to lead to the adoption of antitrust compliance programs relative to other forms of government prosecution.

Testimonials

Alexandre Barreto De Souza
Brazilian Administrative Council for Economic Defense (CADE) (Brasilia)

Brazil

You have probably heard that it is much better to be safe than sorry. This maxim, applicable to so many situations, can also be used when we discuss corruption, since the act of anticipating situations prevents they spread through public or private companies. Corruption, besides compromising the money of entities, whether public or private, also puts their reputation at stake. On the other hand, compliance programs may establish an organizational culture that encourages ethical conduct and a commitment to comply with the organization’s internal and external standards. In this way, they promote the fight against corruption and reduce the number of lawsuits and administrative proceedings, as well as the chances of financial losses. Experience shows that an effective compliance program can bring about great results. By adopting such programs, we ensure the maintenance of competition in the market and prevent the emergence of violations and harm caused by the lack of competition. Moreover, if we keep a company from losing value, it certainly creates benefits to the entire supply chain, that is, the company itself, investors, consumers, trading partners, and even authorities, as prevention is always preferable to repression, incurring lower costs to society. In view of this, it is important to recognize initiatives that aim to foster and encourage companies to have robust compliance programs that are capable of mapping risks and minimizing the practice of illegal acts, whether these are related to competition law or other matters.
Georg Götz
Justus Liebig University Giessen

Germany

I congratulate Concurrences on their timely initiative of the Antitrust Compliance Summit & Awards. To highlight the importance of antitrust compliance at this moment is very welcome as we know that firms and managers are particularly tempted to engage in anticompetitive and collusive practices in times of crises.
Roberto Rustichelli
Italian Competition Authority (Rome)

Italy 1 contribution 1 visit

I am very delighted to be part of the Antitrust Compliance Summit & Awards Steering Committee together with other distinguished members.

The Italian Competition Authority strongly supports this much-needed initiative of Concurrences which contributes to promote and strengthen a competition culture at global level and I hope its innovative format will attract as many participant agencies as possible in sharing their experiences in evaluating compliance programmes for the purpose of potential fine reductions for businesses.

Since the adoption of our own guidelines in 2018, antitrust programmes in Italy have become an increasingly important component of businesses’ general compliance programmes. Our practice has shown that designing and implementing antitrust programmes is not a “box-checking exercise” and there is no “one size fits all” type of programme.

I believe this initiative, by exchanging best practices for successful antitrust compliance, will surely be of interest for our agency as well as many other competition agencies around the world.
Marie-Pascale Heusse
BNP Paribas (Paris)

France 6 contributions 9222 visits

Compliance, as well as time to market, constitutes a major strategic challenge for economic players but also for authorities and institutions. What is the rule without the knowledge of this rule, the understanding of issues and risks at stake ? This is most apt when it comes to behavioral rules. Competition law is now part of companies’ codes of conduct which imply for staffs to act in a responsible and ethical manner. Being aware of competition law rules is therefore much more than a legal requirement. It is part of the corporate culture.

Today Competition Law Compliance Programmes are widespread. However, from the perspective of Heads of competition law / Compliance officers in charge, maintaining such programmes as top priorities is not a walk in the park. To the contrary, it is a real challenge to always keep them up especially when they are themselves in competition with many compliance requirements imposed by legislations, e.g. anti bribery, money laundering.

Concurrences identified this issue and started months ago to propose dedicated events. The Awards Compliance Initiative, that I’d like to commend, will be the high point of exchanges started in February 2019 at Concurrences’ initiative but also, and it has to be stressed, in the framework of a dedicated working group set-up by the French Competition Authority in 2020. More broadly, it will gather international actors, authorities and institutions and allow them to share their views and more practically, their best recipes and tools.
Daniel Sokol
USC Gould School of Law (Los Angeles)

United States 11 contributions 3883 visits

Compliance plays an integral role in antitrust/competition law and this initiative recognizes its growing centrality.

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Testimonials