The FTC’s initiative consists of its Competition Matters blog. It provides the public with details and practical insights on the FTC practices, polices and actions. The blog’s content is provided from competition experts across the FTC, written with details and practical insights on the import of FTC practices, policies, and actions. Topics are selected after exhaustive canvassing with staff to identify the issues that are cropping up repeatedly. The blog showcases the “how-to” of specific enforcement interactions. A transparency mechanism to promote better understanding of FTC enforcement approaches and how to comply. The blog, published roughly biweekly has nearly 30,000 email subscriptions. Separate from the click-throughs, posts have 4,000 to 12,000 views. The blog format complements official FTC statements, allowing for more detailed explanation of critical issues. Check here: https://www.ftc.gov/news-events/blogs/competition-matters